Filed under Shop, one of our four story sections: Shop, Dine, Play, Stay.
Gear lists are easy to find. A shop that knows your athlete’s sport is harder. These seven independent sporting goods stores still sit on walkable Main Streets: a running shop that fits shoes by watching you run, a bike shop with weekly group rides, a Kentucky store that has stitched letter jackets since the 1940s and a Wisconsin outfitter that started with wooden snowshoes.
Each one sells something a non-athlete can buy with confidence: a gift card, logo gear, a fitting or a team jacket. We start with two in Georgia, close to home. Addresses, hours and prices were checked against each shop’s own website or online store in November 2026, so confirm before you go.
Dragonfly Running Company
Newnan, Georgia · On LaGrange Street in historic downtown
Dragonfly Running Company sits “in the heart of historic downtown Newnan,” as the shop puts it, at 10 LaGrange Street. Owner Dee Glazier has been a runner for more than 30 years and became a fitness professional in 2010 after two decades in banking.
The shop’s fit process starts with how you move: staff watch your gait before suggesting a shoe. The shop says it was founded to serve runners and walkers across south metro Atlanta.
For the teamBuilt for runners and walkers south of Atlanta. The shop posts maps of its group run routes on its website, so a new runner has somewhere to start.
Gift ideasThe best gift here is the fitting itself. Bring your runner in, let the staff watch them run, and buy the pair together. The shop’s site lists brands rather than prices, so call ahead to ask about gift cards.
TipThe shop is closed Sundays (“Closed for Running,” says its site), so plan a weekday or Saturday stop.
- Address
- 10 LaGrange St., Newnan, Ga.
- Hours
- Mon–Sat 10–6
- Phone
- 470-414-1430
- Shop nearby
- Leaf & Bean, a coffee shop on the square at 22 W. Court Square · Instagram ↗
- Newnan Book Co., an independent bookshop just off the square at 2C Jackson St.
- Both are about a block away.
Senoia Bicycle
Senoia, Georgia · In a historic building on Main Street
Senoia Bicycle, once known as Senoia Cycle Works, sits at 34 Main Street in the small town where much of The Walking Dead was filmed.
The shop says it is the only authorized Specialized dealer within 40 miles, and it has a certified Body Geometry fit specialist, so a new bike can be set up for the rider who gets it.
For the teamRiders meet at the shop for a Tuesday road ride and a Thursday gravel ride, both at 6 p.m., per the shop’s ride page.
Gift ideasStore gift cards run from $10 to $1,000 (good in the shop only). For a bigger gift, the online store lists a Specialized Sirrus X 2.0 at $850 and a Specialized Roll 3.0 at $1,000.
TipThe shop is closed Sundays and Mondays.
- Address
- 34 Main St., Senoia, Ga.
- Hours
- Tue–Fri 10–6, Sat 10–5
- Phone
- 770-599-0308
- Shop nearby
- Pearl & Pine Brewery, a craft brewery a few doors away at 22 Main St. · Instagram ↗
- The Woodbury Shoppe, the official Walking Dead store, with gifts and memorabilia, at 48 Main St. · Instagram ↗
- Main Street is short and walkable.
Egelston Maynard Sports
Covington, Kentucky · On Madison Avenue since 1955
Egelston Maynard Sports has been in business “since 1945” and on Madison Avenue since 1955. It started as a fishing and hunting store. Owner Vance Wiegand bought it in 1985, and his family works in the business.
It is one of the few places left where you can order a US-made varsity jacket and have the shop sew on your athlete’s own chenille letters, patches and numbers.
For the teamThis is a team shop: it supplies Northern Kentucky high schools and up to 250 youth baseball teams, and a Campbell County letter jacket hangs in the front window.
Gift ideasA varsity jacket, finished with the letters and patches your athlete earned, is the classic. The shop also does custom screen printing, embroidery, spirit wear, trophies and engraving. Prices aren’t posted online, so call for a quote.
TipOpen weekdays only: Mon, Wed and Fri 9–5; Tue and Thu 9–6.
- Address
- 525 Madison Ave., Covington, Ky.
- Phone
- 859-581-6648
- Shop nearby
- Braxton Brewing Co., a taproom with a rooftop at 27 W. Seventh St., about two blocks away · Instagram ↗
- Roebling Books, an independent bookstore and coffee shop at 306 Greenup St. · Instagram ↗
- Roebling Books is a longer walk, toward the river.
Glenn’s Sporting Goods
Huntington, West Virginia · Downtown on Third Avenue since 1970
Glenn Brumfield, a Marshall graduate, opened the store in 1970. It is still in downtown Huntington at 1040 Third Avenue, run by Jim Brumfield, and it is an Under Armour and Adidas team dealer.
For a Thundering Herd fan, it is the hometown option: Marshall gear printed right in Huntington.
For the teamGlenn’s says it has sponsored more than 1,000 youth teams and sold over 200,000 team uniforms, and it is licensed to print Marshall University apparel.
Gift ideasFrom the shop’s online store: a Marshall “The Herd” autograph football ($44.99), a Herd cap ($36), snowflake crew socks ($15.99) and a snowman ornament ($15.99) for the tree.
TipOpen Mon–Sat 9–5; closed Sundays.
- Address
- 1040 3rd Ave., Huntington, W.Va.
- Phone
- 304-523-7766
- Shop nearby
- Nomada Bakery, a bakery and café in Heritage Station, 210 11th St. · Instagram ↗
- The Market Downtown, an indoor market of local shops and eateries at 809 3rd Ave.
- Both are a short walk away.
Shepherd & Schaller Sporting Goods
Wausau, Wisconsin · A vintage shop on Scott Street since 1949
Allen Shepherd and Stan Schaller opened the store in 1949. It is still family-owned and still in what the shop calls “our vintage shop” at 324 Scott Street.
The Wisconsin Main Street Program named it 2024 Business of the Year.
For the teamGear for skiers, snowshoers and winter athletes. The family-owned shop began with leather boots and wooden snowshoes.
Gift ideasFrom the shop’s online store: an Arc’teryx cap ($50), a Kavu Barter Bag ($65), L.L. Bean’s Boat and Tote ($39.95) and Maine motif socks ($19.95). For a big gift, a Pendleton wool throw is $218.
TipOpen Mon–Sat 10–5.
- Address
- 324 Scott St., Wausau, Wis.
- Phone
- 715-845-5432
- Shop nearby
- Janke Book Store, “Wisconsin’s Oldest Bookstore,” family-run since 1919, at 505 Third St.
- Red Eye Brewing Company, a brewpub at 612 Washington St.
- Both are a few blocks away.
Run Flagstaff
Flagstaff, Arizona · On Historic Route 66, downtown
Run Flagstaff sits on Historic Route 66 in downtown Flagstaff, a mountain town at about 7,000 feet that draws runners from around the world to train at altitude.
Its clubs and group runs give a visiting runner an easy way to join the locals for a few miles.
For the teamThe shop runs the Route 66 Run Club, local group runs, Team Run Flagstaff and the Mogollon Monster Track Club, according to its own site.
Gift ideasA Run Flagstaff gift card, sold on the shop’s website, is the simplest choice. From the winter collection: hiking socks ($25–$26) and beanies and gloves ($35 each).
TipOpen seven days: Mon–Fri 10–6, Sat 10–5, Sun 11–4.
- Address
- 204 Historic Route 66, Flagstaff, Ariz.
- Phone
- 928-774-2990
- Shop nearby
- Bright Side Bookshop, an independent bookstore at 18 N. San Francisco St., host of the First Friday Art Walk · Instagram ↗
- Macy’s European Coffeehouse, a coffeehouse at 14 S. Beaver St.
- Both are a couple of blocks away.
Outdoor 76
Franklin, North Carolina · On East Main, in an Appalachian Trail town
Outdoor 76 is an independent outfitter at 35 East Main Street in Franklin, with a second store in Clayton, Georgia.
Franklin is a trail town, and the shop is a stop for Appalachian Trail hikers coming off the mountains for a resupply.
For the teamFor hikers and trail runners. The Appalachian Trail passes near Franklin, and the shop offers services for thru-hikers.
Gift ideasAn e-gift card in $20, $50, $100 or $200 (or a custom amount) is emailed instantly. In the online store: the O76 leather patch hat ($32), a Wayah Bald tee ($30), an Appalachian Trail neck gaiter ($20) and Injinji liner socks ($13).
TipOpen Mon–Sat 10–6.
- Address
- 35 E. Main St., Franklin, N.C.
- Phone
- 828-349-7676
- Shop nearby
- A Novel Escape, a new and used bookstore on the same block at 60 E. Main St. · Instagram ↗
- Lazy Hiker Brewing Co., a brewery in Franklin’s former Town Hall at 188 W. Main St. · Instagram ↗
- Lazy Hiker is a short walk west on Main.
Shopping for an angler too? See our downtown fly shops, or find one-of-a-kind gifts for everyone else in our gift guide.
Frequently asked questions
What is a good gift for an athlete who has everything?
A gift card or a service from a local sporting goods store: a shoe fitting, a bike fit or a letter jacket finished with the letters they earned. The athlete picks the gear, and the local staff know the sport.
Why is a Georgia running store number one?
Dragonfly Running Company fits shoes by watching each runner’s gait, in a walkable downtown a block from Newnan’s courthouse square, with coffee and books nearby.
Which shops sell gift cards online?
Outdoor 76 and Run Flagstaff sell gift cards on their own websites, and Senoia Bicycle lists store gift cards from $10 to $1,000, as of Nov. 11, 2026. Call the others.
Who sponsored this story?
NIL Insight, a resource for student-athletes, parents and coaches. Our editors chose every shop independently; the sponsor did not choose, review or pay any shop, and no shop paid to be included.
How can my shop be featured?
Tell us about it with the form below. Our editors read every note and choose towns and shops for the Daily Downtown Digest.
Sources and shop links
- Dragonfly Running Company
- Dragonfly Running Company: About
- Dragonfly Running Company: The fit process
- Leaf & Bean
- Newnan Book Co.
- Senoia Bicycle
- Senoia Bicycle: About us
- Senoia Bicycle: Rides
- Pearl & Pine Brewery
- The Woodbury Shoppe
- Egelston Maynard Sports: About
- Egelston Maynard Sports: Varsity jackets
- LINK nky: Egelston Maynard Sports at 80
- Braxton Brewing Co.: Covington
- Roebling Books
- Glenn’s Sporting Goods: About
- Glenn’s Sporting Goods: Online store
- Nomada Bakery
- The Market Downtown
- Shepherd & Schaller Sporting Goods
- Janke Book Store
- Red Eye Brewing Company
- Run Flagstaff
- Run Flagstaff: Gift card
- Bright Side Bookshop
- Macy’s European Coffeehouse
- Outdoor 76
- Outdoor 76: Gift card
- A Novel Escape
- Lazy Hiker Brewing Co.
How we chose: independent sporting goods, running, bike and outdoor stores with a storefront in a walkable downtown, with other local shops nearby. Chains and franchises were left out. We start with two in Georgia, close to home. Shop facts, gifts, prices and hours were checked against each store’s own website or online store in November 2026; the Egelston Maynard history also draws on LINK nky’s 2025 profile. Details for the nearby shops come from each one’s own site. We link only to Instagram accounts that a business links from its own website or online store. Our sponsor had no say in the picks. Photos come from Wikimedia Commons under free licenses and are credited at the bottom of the page.
The ShopDowntown app
Take Main Street with you
Every new story lands on your phone the day it’s published, with a short note so you never miss one.
- Save picks and stories for your next trip
- Downtowns, shops and events near you on a map
- Event nights straight to your calendar
Scan with your phoneApple and the Apple logo are trademarks of Apple Inc. Google Play and the Google Play logo are trademarks of Google LLC.
The Daily Downtown Digest
Get downtown picks like these in your inbox
New downtown finds, events and deals, two or three times a week, with day trips close to home.
- New downtowns on the map
- Merchants worth the drive
- Events this weekend
- Main Street deals
- A story of the day
- Day trips near you
For downtowns & shop owners
Run a sporting goods store on Main Street, or a shop next door?
Sporting goods stores, outfitters and downtown teams: tell us what’s new on the shelves and on the schedule. Our editors pick shops and the merchants around them for the Digest.
Tell us about your downtown or shop
Downtown teams and owners get the Digest every morning. We read every note and our editors choose each issue; featured placement for shops is a simple monthly plan.
This story is sponsored by NIL Insight. Our editors chose every shop independently; the sponsor did not choose, review or pay any business on this list.